The CURRENT Company

It’s a Small World Becomes Global Brand

Royaltie$ Magazine's September 15th edition features an article about Disney Consumer Products on-going plans to turn It's a Small World into a global brand.

 

"We decided to use the artwork of Mary Blair as our inspiration for a product line,” says Robert Oberschelp, Director, Disney Collections.  It’s a Small World will be created as a franchise but we wanted to launch it as a children’s brand first.